Rethinking the Digital Experience to Drive Plan Participation

Plan sponsors must keep up with the ever-changing rules and regulations regarding keeping their participants informed. However, increasing participation rates is vital to your retirement plan. Although you may not have given much thought to the way your employees interact with your retirement plan’s web portal, user experience has a significant impact on participant engagement. The good news is that a full-featured, responsive website for your plan likely will engage and excite your employees, and thus promote participation rates. Move forward from archaic paper forms and encourage the use of technology for efficiency and safety to drive plan participation.